The now over used term „creativity“ and the concept of „the creative city“ are often just empty words in a PR brochure, frequently used by city marketing departments to brand their city as the most creative ever. But is there any substance in and justifi cation for many of these claims?
„Creative Class“ with its „Creative Industries“ in „Creative Cities“ are now fashionable terms
all around the world, but can you really say that place you live in is creative and do you
really think creative industries could solve the economical or social problems of your city?
What is really essential for prosperous and imaginative places?
Can your city be one of those lucky ones where the economy is growing, talent is nurtured,
there is a culture of creativity and there are few urban or social problems?
PLACE! will ask and debate these questions and discuss the real role of creativity and
culture in the process of place-making, examining its contribution to the economical and
social growth of the city.
PLACE! is about how culture and creative industries could contribute to the success of
cities. How they can help to create „city image“ and how cities can help creative industries
to fl ourish and grow.
PLACE! will discuss the real role of creativity and culture in the process of place-making,
examining its contribution to the economical and social growth of the city.
PLACE! aims to be an open platform. Real examples, case studies, successful strategies,
critical questions the key issues will be discussed and debated in its varied sessions and
PLACE! has invited international experts from the fi eld of Creative City making, Creative
industries, Marketing and Branding to explain and share how they are creating the
successful stories, strategies and what really matters in developing successful cities.
Charles Landry is an international authority on the use of imagination and creativity in urban change. He helps cities identify and make the most of their resources and to reach their potential by triggering their inventiveness and thinking. Acting as a critical friend he works closely with decision makers and local leaders. He stimulates, facilitates and inspires so cities can transform for the better. His overall aim is to help cities get onto the global radar screen.
Charles undertakes tailored research and facilitates complex urban change and visioning processes. He develops his own projects – most recently the ‘creative city index’ in collaboration with Bilbao, the concept of ‘civic urbanity’ and the on-going research on how public administrations can become more imaginative.
With his colleague Jonathan Hyams he recently designed a Creative City Index which is a strategic tool that measures, evaluates and assesses the innovative pulse of a city and its capacity to adapt to radical global shifts and adjustments. So far nearly 20 cities have part.
In 1978 he founded Comedia, a highly respected European consultancy working in creativity, culture and urban change. He has written several books and most recently in 2012 a new series of short, illustrated books, including: The Sensory Landscape of Cities; The Origins and Futures of the Creative City and Culture & Commerce. He is best known for The Creative City: A toolkit for Urban Innovators (2000), a concept that has become a global movement; The Art of City Making (2006); and The Intercultural City: Planning for Diversity Advantage with Phil Wood.
In his long career Peter Littmann has held a wide variety of leadership positions across key parts of every business: general management, marketing, sales and finances. He has extensive experience in luxury goods, fashion, home ware and furniture, automotive suppliers and chemical industry, working in the German speaking markets as well as internationally.
Peter Littmann, born in Prague, studied mechanical engineering in Bratislava and left the former ČSSR in 1968. In Germany he began as assistant producer at the Cologne TV station WDR, then studied philosophy and business and finished his education 1976 with a PhD in business „Magna cum laude“. He worked for Girmes-Werke AG, Rosenthal AG and Vorwerk & Co. There he started as director of marketing and ended being CEO. From 1992 till 1997 Littmann served as Chief Executive Officer of Hugo Boss AG. There he changed the strategy, created three new brands, outsourced parts of the production abroad. This increasing internationalisation of Hugo Boss is the foundation for the ongoing success of the company. Today Littman is managing director of the international consultancy BRANDINSIDER GmbH.
He is advisor of the Slovak minister of foreign affairs for the coherent international presentation of the country and he also publishes his own column in slovak economical magazin Hospodarske Noviny.
Dr Tom Fleming is director of Tom Fleming Creative Consultancy - a leading international consultancy and research company for the Creative Economy. Tom is a leading international thinker, strategist and commentator on the creative economy, cultural policy and innovation. His work focuses on advising governments, municipalities and institutions to develop effective research, policy, strategy and action across the creative economy.
With activities in over 40 countries, central areas of expertise include the relationship between culture, creativity and economic development; regulation; investment; education; clustering and creative cities; and holistic approaches to creative economy development. Major clients include The World Bank, UNESCO, European Commission, British Council, Arts Council England and NESTA. He directed the Creative City Programme of Guimarães, European Capital of Culture 2012 and supported Košice in the development of the Creative Economy Masterplan.
Tom has developed a particular focus on emergent creative economies and new generations of creative cities. For example, he is lead consultant to the National Creative Economy Strategy of Vietnam and leading adviser to Creative Industries programmes in Nigeria, Russia, Ukraine, China and Brazil. He has recently written a paper for The World Bank on ‘Creative Industries Regulation and Policy in Developing Economies’, and is advising the European Commission regarding innovation and knowledge exchange for the European Capital of Culture programme. He is also running 'Creative Smaller Cities' - a network and campaign for creative city-making in smaller cities.
Paul has thirty years experience in arts/culture management and since 2001 he has worked as a consultant, project manager, researcher, fundraiser, writer and trainer. In 2008 he established Olivearte Culture Agency with a colleague from Ireland and now works on a variety of contracts and projects across Europe.
Work areas include visioning and change management, business and strategic planning, finance, fundraising, regional strategies and creating and managing projects. Paul’s specialities and main interests are finance, buildings, strategy and alternative business models to public funding. Clients have included Cambridge University, The EC Culture programme, The Arts Council of England, The Marcel Hicter Foundation, The Asia Europe Foundation, Culture Action Europe, Melkweg, Amsterdam and Trans Europe Halles, Sweden.Currently Paul is the project manager for Engine Room Europe, a project on independent culture in Europe and The Business of Art, a capacity building project in St.Petersburg. He is also editor of the fundraising and finance section of the European Culture Foundations new web resource, ECFLabs.
From 1989 to 2006 Paul was the Artistic and Executive Director of The Junction in Cambridge, the first ’Youth Culture’ music, theatre and media arts venue in the UK with an international programme. In the early part of his career Paul managed three theatre companies, a London theatre and was a commercial theatre producer, a DJ, an actor, a theatre director and a stand-up comedian.
Paul was President of Trans Europe Halles (The European network of independent cultural centres) from 1999-2007, is a board member of UK based, Hoipolloi Theatre and is a fellow of the Royal Society of Arts.
Brendan Moffett heads up the Marketing and Tourism team for Sheffield, and holds an MBA from Sheffield Business School. He returned to Sheffield from London in 2007 as Director of Strategic Marketing at Creativesheffield, the city’s newly formed economic development company.
He was initially responsible for the Strategy on ‘City Image and Identity’ which formed part of the Economic Master-plan, launched at the London Stock Exchange in January 2008.
Since then, Brendan has taken on the role of Director of Marketing Sheffield, a newly formed Destination Marketing Organisation (DMO) to promote the city.
In November 2010, a new Sheffield City brand identity was launched, with a brand strategy focusing on 3 key areas of activity – Trade, Talent and Tourism.
Previously Brendan worked for some of the world’s leading Marketing Services Agencies, such as WPP, on global brands ranging from Guinness to General Motors.
He had 2 successful spells with media giant EMAP plc in a variety of roles, at the sharp end of dynamic markets in broadcast, publishing and b2b, including the early development of many digital brands. Between these spells, Brendan was on the founding board of ZOO Digital Group plc , a team which grew the business to a £40m market cap and flotation on the stock exchange.
Brendan was part of the team that created a breakthrough in interactive DVD, eventually becoming a supplier to Disney Corp. Brendan is a regular guest lecturer at University of Sheffield and Sheffield Hallam University on the subject of Place Branding.
Juan Carlos Belloso
Juan Carlos Belloso is an international expert in Corporate and Place Strategy, Branding and International Promotion, based in Barcelona. Advisor to the Barcelona Brand project, the Barcelona Strategic Metropolitan Plan, the Catalonia Brand Committee and founding member of the ‚Barcelona Global’ Association
Barcelona Global Association is a private organization formed by a group of business people, professionals and entrepreneurs with the aim of creating and developing projects to improve the positioning and influence of Barcelona in the world system of cities, Juan Carlos is also currently advising different countries, regions and cities in Spain, Europe, Russia and Latin America in the areas of place branding, image and reputation management and competitiveness.
Juan Carlos graduated in Economics and Business Administration at the University of Barcelona with specialization studies in international marketing at New York University, and has been Brand Strategy Services Director at Futurebrand in Madrid, Director of Strategy Consulting Services at Coopers & Lybrand and KPMG, Director of the Catalan International Promotion Agency in New York and responsible for international marketing projects at the Barcelona’92 Organizing Olympic Committee. Frequent speaker and author of brand strategy and place branding> articles for different journals and magazines, he recently contributed to the new book ‘City Branding: Theory & Cases’, published in January 2011.
Dieter Hardt-Stremayr is since 1995 the Managing Director/CEO of the Graz Tourist Office. After many years in the Board in different functions he served the past four years as the President of European Cities Marketing, an Association of the 110 leading European Cities. At the same time he is for almost 10 years responsible for the cooperation called “Creative Austria”.
He studied Business Management and Business Education at the Graz University and started his career in tourism as a tour-guide for US-american tour-groups through all of Europe. This gave him the opportunity to work with this company in the US for two years before he joined the regional Tourist Office of the Austrian province of Styria/Steiermark. After four years he applied for the post of the CEO at the Graz Tourist Office. The biggest challenge in the past years was the project “Graz, European Capital of Culture” in the year 2003. The central location of Graz and the fact being the only Cultural Capital in 2003 led to a very big success. The discussion in the aftermath of the successful cultural year lead finally to an initiative called “Creative Austria”, which is a consortium of Austrian destinations with him as a spokesman coordinator. These destinations do stand for the contemporary Austrian offer in the fields of Culture and Design.
Director of International Economic Development at Tel Aviv Global & Tourism.
Responsible for leading Tel Aviv's strategy for global development as a business center – focused on maintaining the city's position and reputation as one of the most innovative cities in the world and a hub for entrepreneurs, investors and businesses alike.
Past experience as a lawyer specializing in corporate law and hi-tech and dealing with emerging growth companies, venture capital and private equity funds.
Paul Bourne is a theatre director, academic and business trainer. He is the Artistic Director of Menagerie, a Cambridge based theatre company which creates and tours professional productions worldwide. Alongside producing new theatre, the company also delivers bespoke training programmes for individuals and businesses using inspirational interventions from The Arts to unlock potential in employees.
In the business world, Menagerie won the 2006 UK Arts & Business Best Employee Training Programme for work with Liverpool Football Club. The company was also short-listed for The Financial Times National Training Awards in 2006 for work with the BBC, and again in 2002 for work with AMP (UK). In 2001, Menagerie won the accolade of being the Best Creative Business in the East of England in the Anglia TV and Arts Council Awards.
Since 1999, Menagerie Theatre Company has consistently created and toured outstanding new theatre work across the UK and Internationally. Paul’s production of Two Into War was described by The Guardian as... utterly inspirational, phenomenal theatre. Formerly Artistic Director of The Frankfurt Playhouse and Center Stage New York, Paul regularly freelance directs in the UK, Europe and The U.S. He has directed over eighty professional productions worldwide.
In the corporate world Paul personally designs and delivers, with his team of actors, musicians and other artists, tailored business training programmes on a scale from individual coaching sessions to communicating entire organisational shifts or re-brands. He has delivered over fifty major corporate training programmes, most recently working with a wide variety of retained clients focusing on two key areas: cultural shift with The Dubai Stock Exchange (DIFC), Liverpool Football Club and Sberbank (Russia), and personal development programmes for management and staff with Fairtrade, Barclays Africa, Ernst and Young, Novartis and Zurich Insurance.
Paul is a Visiting Fellow and Associate at The Judge Business School Cambridge University, The Moscow School of Management, The Stockholm School of Economics and The Ashcroft International Business School, Cambridge. He is also a member of the executive team
(Head of Creative Learning), developing a brand new business school for Entrepreneurship in Bucharest, Romania. In 2010 he was awarded the United States Association for Small Business and Entrepreneurship award for the workshop of the year (on intercative teaching methodologies).
Sandy has over thirty years experience as a cultural practitioner and manager. Beginning as an actor, writer and musician, he went on to become a founder member of City Arts Centre, Dublin, and director of that organisation from 1973 to 2002.
Sandy has participated in many areas of cultural development in Ireland and abroad, working at local, national and international level. His experience includes: Director of the Dublin Street Carnival (1988-1991); founder member of CAFE (Creative Activity for Everyone) now CREATE; Board member of the Royal Hospital National Cultural Centre (later to become the Irish Museum of Modern Art); Executive Committee Member of Trans Europe Halles (a European network of Cultural Centres) and Board member of the Dublin Film Festival and Junior Dublin Film Festival.
In addition to the practical management of arts organisations, events and projects, Sandy has also contributed to the debate around arts and culture through various think tanks (such as the Irish government’s ‘Commission for the Status of People with Disabilities – Arts and Culture Committee’), as a speaker at conferences and as a contributor to relevant newspapers and journals.
Giovanni Schiuma is Director of the Innovation Insights Hub at University of the Arts London. He holds his title of Professor at Università della Basilicata (Italy) where he has taught “Knowledge and Innovation Management”. He has held visiting teaching and research appointments at Cranfield School of Management, Graduate School of Management St. Petersburg University (Russia), Cambridge Service Alliance - IfM University of Cambridge (UK), University of Kozminski (Poland), University of Bradford UK), Tampere University of Technology (Finland).
Giovanni has a Ph.D. in business management from the University of Rome Tor Vergata (Italy) and has authored or co-authored more than 150 publications, including books, articles, research reports and white papers on a range of research topics particularly embracing Strategic Knowledge Asset and Intellectual Capital Management, Strategic Performance Measurement and Management, Innovation Systems, and Organisational Development. He serves as Chief-Editor of the journal “Knowledge Management Research and Practice” and as Co-Editor in Chief of the international journal “Measuring Business Excellence” and he has acted as guest Editor of the Journal of Knowledge Management, Journal of Intellectual Capital, International Journal of Knowledge-based Development, and Journal of Learning and Intellectual Capital. Giovanni chairs the International Forum on Knowledge Assets Dynamics.
Giovanni is widely recognized for his work on the use of the Arts for Business, as well as his work on assessing and managing knowledge assets. His recent book “The Value of Arts for Business” by Cambridge University Press represents a path-breaking manuscript explaining how the arts can shape the excellence of the 21st century organizations.
He provides scientific support to private corporations and government organizations on research projects in Europe, Asia and the Middle East. He has taught executive seminars among others at the Judge Business School - University of Cambridge, The Hong Kong Polytechnic University, Pace University, Al Akhwayn University, Aalborg University, Tampere University of Technology, and at University of San Marino. His primary research and consulting interests focus around the following areas: arts in business for innovation and organizational development, knowledge assets and intellectual capital management, strategic performance management systems, innovation and change management, organizational behavior and learning, and knowledge-based local development.
For further information please visit www.gschiuma.com
Dramaturge, producer, art critic, expert on cultural policies and creative industries.
She has a MA degree in theatre, worked as dramaturge on various theatre projects in Slovakia.
She was a director of national agency for EU cultural programmes and a Slovak representative in Cultural Affairs Committee in the Council of EU. For several years she was the vice-president of Culture Action Europe (www.cultureactioneurope.com ).
She is the co-author of Kosice – European Capital of Culture 2013 project (www.kosice2013.sk ), until May 2011 she was the Artistic Director and Director General of the project.
She is the President of Slovak Creative Industry Forum – national platform for creative industries. She participates on cultural planning and policies development projects, also projects connecting arts and entrepreneurship and creative industries development. She also works as a film producer.
Philippe Kern is the founder and managing director of KEA. Based in Brussels KEA is Europe’s leading consultancy and research center on culture and creative industries. KEA helps territories managing cultural resources to deliver innovation.
Kern has 25 years’ experience in the world of culture, creative industries, public affairs and legal advice. He is a specialist in copyright, anti-trust and trade law. Philippe has led a range of research and strategy programs at European level, notably for the European Commission and the European Parliament. He is advising numerous public and private bodies on the formulation of strategies in the field of urban development, culture and audiovisual policies. Kern set up IMPALA in 2000 and the China Europe Culture and Creative Industry Alliance (CECCIA) in 2013. Philippe was former Director of Public and Legal Affairs of PolyGram and head of the IFPI Brussels office. He graduated in law from the universities of Strasbourg and Paris as well as the College of Europe in Bruges.
Kern is expert for the European Commission, European Parliament, the Council of Europe and WIPO. He is a member of the High Level Group Wallonia European Creative District and has been invited to sit on the Advisory Committee on the Internationalization of Shenzhen. KEA was at the origin of many high profile international projects such as European Creative Industry Alliance (ECIA), Creative Spin (Urbact), KIICS (Art and Science). KEA has been active in China since 2008. It organized with the Chinese Ministry of Commerce the first ever European trade mission of creative enterprises.
Since 2006 Stuba Nikula has been the Managing Director of a city of Helsinki owned company that develops two cultural centres in Helsinki, Finland: Kaapelitehdas and Suvilahti. Kaapelitehdas was once a real Helsinki Cable Factory but was converted in 1991 into an independent cultural centre. Old power plant and gasworks Suvilahti has been under development from 2008. Both centers also have their unique role in Helsinki town planning and city's creative industry strategies.
Stuba is an expert group member of Creative Industries Development Center in St. Petersburg. For six years he sat in the executive committee of Trans Europe Halles - European network of independent cultural centers. He has previously worked as a promoter of Tuska-festival - one of the largest heavy metal festivals in the Nordic countires. He is a teacher of mathematics and computer science by education. His need for teaching has been satisfied when lecturing in various cultural management schools. His capability to count and understand accounting and strategies has been used in and out of the boards of several cultural companies, associations and the Finnish live music foundation.
From 2002 until 2007 she was working for the Polish Ministry of Culture. She was:
- coordinating the Culture Contact Point (CCP) responsible for running the European Community Programme Culture 2000 in Poland and later, Programme Culture 2007-2013 (promoting programmes in Poland, running workshops and trainings, organising conferences, consulting projects and helping culture organisations in filling-in the application forms);
- representative in the Council of the European Union - Cultural Affairs Committee and Audiovisual Working Group;
- member of the of the Culture 2000 Management Committee, Culture (2007-2013) Management Committee, Europe for Citizens Programme Committee.
In the years 2008-2009 the Ministry appointed her as an expert to the EU working group on “Creative and Culture Industries” (official name: Working group on maximising the potential of creative and cultural industries, in particular that of SMEs – within the frame of Open Method of Coordination).
At the same time, she was running her own artistic projects working for Artistic Centre Fabryka Trzciny (2004-2008) where she was a project manager responsible mainly for international cooperation and fundraising.
She cooperates with a number of organisations at national and international level and runs projects with them. She also consults projects for cultural organisations and public bodies in Poland and abroad.
She also works as a trainer – prepares and conducts workshops and lectures on European Union’s cultural policy, projects funding, project management, international cooperation in the field of culture and creative and culture industries. From 1999 she regularly publishes articles and is an author/co-author of few book publications on above-mentioned issues.
She’s a vice president of Impact Foundation based in Warsaw (co-ordinator of international River//Cities Platform, organiser of Re:visions Festival and promoter of the audience development concept in Poland).
Since the beginning of 2011 she cooperates with the Art Factory in Łódź being responsible for:
- international cooperation (she’s a delegate to European networks: Culture Action Europe and Trans Europe Halles);
- developing the programme for Art_Inkubator - institution of support, acting not for profit, which aim is to help future creative entrepreneurs to enter the market.
Chairman at ADDICT – Agency for the development of the Creative Industries in Porto, Portugal
Carlos Martins was the Executive Director of Guimarães 2012 European Capital of Culture 2012, Member of the National Council of Culture in Portugal, Founder and Managing Partner at Opium - Cultural and Creative Planning Company and Chairman at ADDICT – Agency for the development of the Creative Industries. Previous positions include Executive Director of \'Festival do Norte\' for the Regional Tourism Agency and Cultural Programme Manager at Euro 2004, the European Football Championship. As consultant, he contributed to the Porto Metropolitan Region Development Strategy and published Development of a Creative Industries Cluster in the Northern Region, a macroeconomic survey. Carlos Martins is currently pursuing a PhD in Economic Geography at the University of Porto about Creative Clusters Development in Urban Areas.
Neil Peterson is Director and founder of Inside Track, an innovative new consultancy group which focusses on helping clients – normally major European Cities – to deliver positive social and economic changes. Neil established Inside Track to accommodate increasing demands for him to work on a freelance basis to support candidate cities in the competition to be European Capital of Culture and to work with successful cities on programme development.
Current clients include Leicester (UK City of Culture candidate city), Ravenna (Italy 2019 European Capital of Culture candidate city) and Pilsen (2015 European Capital of Culture). Neil is also European Brand Ambassador for Walk the Plank, a major festival company who work closely with cities to build the capacity of the local cultural sector. A key strength of Neil’s work is the ability to find practical ways to connect cultural and sporting programming with the wider development of major cities.
In 2005, Neil joined the Liverpool Culture Company to lead the Liverpool Welcome programme in the build up to Liverpool’s 2008 year as European Capital of Culture. This included the successful 08 Volunteer Programme which has become the benchmark for European Capital of Culture volunteer programmes. He also led Liverpool’s International work during the build up to and during its European Capital of Culture year. He was involved in setting up a network for European Capitals of Culture - still the main forum for exchanging ideas and sharing information between cities who have secured their country’s nomination. He has hosted well over 200 international delegations to Liverpool, and he was the City’s main international spokesperson sharing the “Liverpool Story” with visitors from all over the world and at a range of national and international conferences.
From 2009 until setting up his Inside Track business, Neil was Liverpool’s Head of International and Commercial Relations, continuing to lead the City of Liverpool’s International work, but also leading its work on securing external funding and major bids including the City’s successful 2018 World Cup Host City bid and being a key writer of Liverpool’s UNESCO City of Culture bid.
Mrs. Cay Sevón, Dr Soc.Sc. (Helsinki University), acted as CEO of the European Capital of Culture Turku 2011 Foundation 2008-2012 and continues co-operation with the Foundation as its Representative. 2010 nominated Social Scientist of the Year by the Social Science Professionals’ Association.
Former Director General at the Ministry of Finance in Finland and before in the same position at the Ministry of the Interior in 2001-2007, heading the Department for Local Government. Represented the Finnish Government in the Steering Committee on Local and Regional Democracy of the Council of Europe, and was a member of the European Union member states’ High Level Group on the EU and Governance. Led several regional development projects in the Baltic countries and North-Western Russia.
|14:00 - 23:10||Arrivals / individual programme / Evening drinks|
|17:00 - 18:30||Optional programme / Kasarne Kulturpark Tour|
|8:30 - 9:30||Registration|
|9:30 - 10:30||WELCOME & OPENING SPEECHES: TOM FLEMING / PAUL BOGEN - INSTITUTE FOR CREATIVE ECONOMY|
|10:30 - 10:45||INTRODUCTION TO AND EXPLANATION OF SEMINARS PROGRAMME|
|10:45 - 11:00||BREAK|
|11:00 - 13:00||SESSIONS|
|13:00 - 14:15||Lunch|
|11:00 - 13:00||SESSIONS|
|15:45 - 16:00||Break|
|16:00 - 16:30||Intervention: Creative spin – Roundtables case study – Philippe Kern|
|16:30 - 17:30||Key note Charles Landry reinvigorating the city: The role of culture & creativity|
|20:00 - 22:00||Event / Pecha Kucha night Košice|
|8:30 - 9:00||Registration|
|9:00 - 9:15||Introduction to Day 2 and new seminars: Tom Fleming|
|9:15 - 10:15||Key note Peter Littmann Innovations in Slovakia. How to succeed and increase your competitiveness on western markets|
|10:15 - 10:45||Avner Warner – Tel Aviv Global & Tourism|
|10:45 - 11:00||Break|
|11:00 - 13:00||SESSIONS|
|13:00 - 14:15||Lunch|
|14:15 - 14:45||Intervention: From The Bottom Up! – Sandy Fitzgerald|
|14:45 - 15:45||Closing Plennary / Reflections / Next Steps for Kosice? Tom Flemming / Paul Bogen & Speakers|
|20:00 - 24:00||Event|
|10:00 - 17:00||City tour Košice / Trip / Fun (Košice Tourism)|
|18:00 - 04:00||Nuit blanche Košice 2013|
|5:00 - 10:00 - 14:00||Departures|